Cruise menu, search & shop
Ignite Travel
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UX/UI Designer
Overview
6 months
This project focused on rethinking the user experience of the My Cruises website to improve navigation, discoverability, and user trust. Through in-depth UX analysis and data-driven decision making, I identified key barriers in the existing journey and redesigned core elements including the main menu, search module, shop, homepage and top internal pages. The result was a more intuitive, engaging, and conversion-focused experience aligned with both user needs and business goals.
UX Tasks
analysis, research, info architecture, design
Deliverables
wireframes, mockups, prototypes, presentations
Tools
Mouseflow, Microsoft Clarity, Figma & Figjam, Google Analytics, Looker Studio
Devices/Platforms
mobile, tablet, desktop
